The hook? sex appeal and having a good time
The target audience? i would say young adults and adults
What else besides the product is being sold and why? being cool and having fun is being sold in these ads. as well as sex appeal and being satisfied.
I thought these ads were fairly interesting because they all have to do with alcohol and they advertise in a similar but different way. Corona and Budweiser are both advertising beer but corona does it in a more fun having way while Budweiser does it more in a sexual manner. Same thing with Jose Cuervo and Cabanas, they both advertise stronger alcohol but come about it in different ways. Corona and Jose Cuervo are both fun having ads and the both have a quote Coronas says "it only gets better" & Jose says "pursue your dreams" while Cabanas and Budweiser have no quotes and use naked models to do the talking. So why is it that they do that? Is it because Corona and Jose are more popular than the others. Meaning they don't have to advertise that hard? Or maybe they are just advertising to different people? whatever the reason is why is it that partying and sex appeals to every ones better nature?
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